TikTok has launched a new revenue sharing program that pays creators up to 50% of advertising revenue generated by videos longer than five minutes. The initiative is designed to encourage higher-quality long-form content and compete directly with YouTube's established creator monetization ecosystem.
Early participants in the program report earnings significantly higher than TikTok's previous Creator Fund, which was widely criticized for low payouts. The platform says it will invest $2 billion into the program over the next two years and has simplified eligibility requirements to include creators with as few as 10,000 followers.
Media analysts see the move as TikTok's most aggressive step yet in the platform wars for creator talent, and expect YouTube and Instagram to respond with enhanced monetization features of their own.
