Instagram is testing a new feature that allows content creators to post stories visible only to paying subscribers. The feature is currently available to a small group of creators in the United States with plans for a broader rollout this summer.
Creators can set their own subscription prices, with Instagram taking a 15 percent commission. The company says the feature is designed to help creators build sustainable revenue streams directly within the platform.
The move puts Instagram in direct competition with Patreon and Substack for creator monetization, signaling Meta's continued push into subscription-based social media models.
