TikTok has launched an AI Avatar feature that creates a photorealistic digital twin of users capable of generating and posting content autonomously, sparking both excitement and privacy concerns.

How It Works

Users record a 2-minute calibration video and the AI creates a 3D avatar that mimics their appearance, voice, and mannerisms. The avatar can then generate content based on text prompts or trending topics.

Privacy Concerns

Digital rights advocates have raised alarm about deepfake potential and data collection. The feature collects biometric data including facial geometry and voice patterns. Several state attorneys general are reviewing whether the feature violates existing biometric privacy laws.