Meta's Threads has officially surpassed X (formerly Twitter) in monthly active users, reaching 500 million compared to X's 450 million — a remarkable comeback after its rocky launch in 2023.
The Numbers
- Threads MAU: 500 million
- X MAU: 450 million (down from 550M pre-Musk)
- Threads daily posts: 150 million
- Ad revenue: Threads $200M/quarter vs X estimated $400M
The shift has been gradual: brands, journalists, and public figures have increasingly moved primary posting to Threads while maintaining dormant X accounts. Threads' integration with Instagram and algorithmic feed drives higher engagement per session.
