Instagram Reels creators are now earning more per view than TikTok creators for the first time, with average revenue of $0.08 per 1,000 views compared to TikTok's $0.04, prompting a significant creator migration.

Revenue Shift

Meta's improved monetization includes higher ad revenue sharing, built-in shopping commissions, and subscription features. Top Reels creators report earning $50,000-100,000 monthly, double their TikTok income.

Creator Migration

A survey of 10,000 creators found 45% now prioritize Reels over TikTok for new content. The shift is accelerating amid ongoing TikTok regulatory uncertainty in the US.